This new corporate identity
package was prepared and presented to Digital Insight in
January of 2003. Although the company selected another design firm's proposal,
I was very proud of this work and decided to display a few of the pieces
here.
Digital Insight is a business-to-business online banking service provider.
The new identity had to present the company as a highly advanced technology
firm, yet also maintain the "strong and conservative" image
so prevalent in financial services marketing. Since the firm's marketing materials
are frequently generated by internal resources, it was imperative
the new "look and feel" be distinctive yet simple, permitting it to be
consistently reproduced by non-marketing
personnel in field sales and engineering.
To address all these apparently conflicting requirements, I presented
fairly conservative layouts and font treatments with highly unique and
contemporary visual images and photography. The concept was to provide
templated layouts for all departments, and provide a repository of "approve
stock images" which could be accessed via the company's intranet. By placing
an approved image into one of the templates, anyone in the company could quickly generate
cost-effective, professional marketing materials that followed company standards.
I also proposed printing important collateral such as annual reports and
high-end brochures using new pre-press techniques utilizing metallic inks
as part of the process image separation. The brochure cover shown at the
right was to printed using these new techniques, using pearl inks in "white"
areas as well as within the composite image to add depth and shine. However,
as you will see on on subsequent pages, this identity does not rely on
expensive printing techniques.
On the next few pages, you will see how the proposed identity was carried
from print advertising to all forms of collateral, and how differentiations
between the company's product lines was achieved by the use of color.
Next >>
Digital Insight Print Ad
Digital Insight Data Sheet
Digital Insight Pocket Folder
Digital Insight Various Collateral
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